New data has revealed that football fans attending World Cup matches this summer were exposed to extensive advertising for unhealthy food and drink products. The information shows viewers were presented with more than 28 hours of these specific advertisements, highlighting a significant presence of such marketing during major sporting events.
The cumulative exposure over the tournament's duration indicates the substantial volume of unhealthy product promotions viewers experienced. These findings emerged from new analysis focusing on the nature and length of commercial breaks during the World Cup held this summer.