At Meta Connect on September 23, Mark Zuckerberg unveiled the Muse AI assistant and a Tamagotchi like handheld device called Muse Charm. The default mascot for Muse AI is a cute, cheerful looking character named Jolly. This friendly figure aims to make interacting with the AI assistant feel more like having a tiny companion. Jolly's presence supports Meta's broader ambition to seamlessly integrate its artificial intelligence into users' everyday lives.
Giving products a relatable character is a common strategy in the tech industry. For example, Duolingo features Duo, an owl mascot known for encouraging language lessons and appearing in social media memes. LINE's sticker characters have become popular enough to inspire plush toys. Microsoft also previously had Clippy, a recognizable office assistant. Notably, Microsoft recently retired its latest mascot, named Pico.