Apple previously increased prices on its existing products this summer and new iPhone models in September. This trend may continue, as reports indicate Apple may have agreed to pay $2.00 per Gb for dynamic random access memory, known as DRAM. This represents an increase from its prior cost of $1.50 per Gb. This potential deal was reported by Semiconductor Insider and Digitimes via Apple Insider.
These higher memory costs could lead to further price increases for Apple products, including iPhones, starting in 2027. DRAM is crucial for most modern electronics, and its demand from AI data centers is a key driver of recent market price hikes. For instance, the iPhone Duo, launching at $1,999 later this year, could potentially become more expensive by next year. Although Apple might find ways to absorb the higher expenses, the possibility could encourage consumers to purchase devices sooner before prices potentially rise.