Apple debuted its new iPhone 18 Pro and iPhone 18 Pro Max models on September 9. Preorders begin September 12 at 8 a.m. ET, with phones available starting September 18. The iPhone 18 Pro begins at 1,199 dollars and the Pro Max at 1,299 dollars for 256GB models, reflecting a 100 dollar price increase from last year. These new Pro models are offered in deep black, silver, burgundy, and glacier blue colors, with storage up to 2TB.
Amidst these new releases and higher prices, major carriers are competing with significant preorder promotions. T Mobile and AT T offer the iPhone 18 Pro for free with a qualifying trade in or by switching services. Visible provides 480 dollars in monthly service credits upon purchase. Total Wireless is taking 600 dollars off the iPhone 18 Pro or Pro Max, while Apple offers up to 885 dollars in credit for trade ins. These deals help consumers manage the rising cost of new phones.